Chapter 03 / Household Reach
—
Parabola · Q4 Investor Deck
Slide
07 / 24
Insight · Adoption Curve
Tomorrow doesn't arrive in cities.
It
arrives on the kitchen counter
—
one household at a time.
Primary Metric
Fiscal 2024
3.24
M
households enrolled in the Parabola home-appliance program by December 2024.
+47.8% YoY
vs. 2.19M · Dec 2023
Enrolled Households · Quarterly, 2022–2024
Enrolled
Prior Year
3.5M
2.5M
1.5M
0.5M
3.24M · Q4'24
2022
2023
2024
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Growth curve steepens sharply after the Series C launch in Q1 2024
·
Peak: 3.24M households
Source
· Parabola internal enrollment ledger, Q4 2024 · verified against Nielsen HomeScan panel, Feb 2025
PARABOLA
Slide
07
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Monsanto House of the Future
design system, applied by
Curio Design
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