04 · Engagement

People don't leave — they drift.

Average weekly engagement drops 55% over six months, yet fewer than 3% of users formally cancel their subscription.

Weekly Minutes per User ↓ 55%
40 80 120 160 148 132 108 89 74 67 Jan Feb Mar Apr May Jun 55% decline over six months
This is the Her — Soft Future design system, applied by Curio Design — a design-style library for AI agents. Full Her — Soft Future guide → designbycurio.com/learn/her-2013-soft-future