57
Keystone Pantry CLEAR LABEL / GOOD GOODS
CHAPTER 04 / SHELF SIGNALS / 1869—NOW

KEYSTONE PANTRY / FIELD NOTE 04

The label earns the second look.

A clear signal does the selling before the shelf talker ever begins.

57 varieties

WHAT SHOPPERS REMEMBER

Recognition cues at first shelf glance

RECALL SHARE / %
RECALL SHARE 100 75 50 25 0 78% 64% 52% 31% 24% BRAND MARK CLEAR BOTTLE 57 SEAL GOLD TRIM GREEN COLLAR
This is the Heinz Ketchup (1869) design system, applied by Curio — a design-style library for AI agents. Full Heinz Ketchup (1869) guide → designbycurio.com/learn/heinz-ketchup-1869