Global Insights — Section 04
014
Unprompted Recall · 192 Markets
The bottle is the brand.
Brand recognition triggered by bottle silhouette alone — no label, no logo, no wordmark.
75%
50%
25%
0%
94%
81%
73%
66%
54%
Europe
Americas
Asia Pacific
Africa
MENA
Global average: 73.6% · ▲ 8 pts vs. 2019