Global Insights — Section 04
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Unprompted Recall · 192 Markets

The bottle is the brand.

Brand recognition triggered by bottle silhouette alone — no label, no logo, no wordmark.
75% 50% 25% 0% 94% 81% 73% 66% 54% Europe Americas Asia Pacific Africa MENA Global average: 73.6% · ▲ 8 pts vs. 2019
This is the Heineken design system, applied by Curio Design — a design-style library for AI agents. Full Heineken guide → designbycurio.com/learn/heineken-green