Chapter 02 · The Green Standard 03 / 12

The Standard Behind Every Bottle

The emerald that commands the shelf

Our signature green is recognized across 192 countries — a color so distinct it belongs to one brewery alone.

One recipe, five generations

The original A-Yeast strain and horizontal brewing process, unchanged since the first master brewer perfected them.

The star that earns trust first

A red star became the guarantee of quality lager — a symbol proven long before the cap is ever lifted.

Twenty-eight days of patience

Every batch is conditioned for four full weeks, producing the crisp, balanced finish poured in stadiums and homes alike.