1
Letters are shapes, not soldiers
Typography escapes when you stop treating it as furniture. Every glyph is a mark, not a module in a system.
2
Embrace the ugly truth
Beautiful is forgettable. The spread that disturbed readers is the one they carried in their heads for thirty years.
3
Overlap everything
White space is wasted space. Let columns bleed into images, let headlines crash into footnotes.
4
If they can predict it, you failed
The reader's expectation is the only enemy. Every page turn should feel like a small act of violence.