III · Retention Dynamics
07
Loyalty Compounds in Silence
12-month retention by quarterly cohort
30%
50%
70%
52.1%
57.8%
61.3%
64.0%
68.7%
73.2%
+21.1pp vs Q1 '23
Q1 '23
Q2 '23
Q3 '23
Q4 '23
Q1 '24
Q2 '24