Audience retention / 08
North Star Review
Cohort analysis

Churn is not a cliff; it is a quiet fade.

The early drop is steep, then the curve settles into a small, durable base that compounds quietly.

Monthly retention curve
12-month retention: 61%
Cohort retention falls from 100 percent to 61 percent over twelve months. A line chart shows the sharpest decline in the first three months, after which retention flattens and ends at 61 percent. 100% 90% 80% 70% 60% 50% 1 2 3 4 5 6 7 8 9 10 11 12 MONTHS SINCE SIGNUP 100% Renewal drop starts here The third month changes the curve. 61%