Chapter III · Textile Economics
AYA Cloth
Customer Retention · Ghana Market · 2020–2024
Handwoven kente commands
three times the loyalty
Twelve-month retention rates across fashion segments
12-Month Customer Retention Rate (%)
0
25
50
75
100
22%
Fast Fashion
35%
Machine Print
48%
Wax Print
76%
Handwoven Kente
84%
Couture Kente