Chapter 03 / Stone Membership
Page 12

Annual giving cohort study

Renewal begins where the visit lingers.

What visitors keep becomes what they renew.

Five observed post-visit behaviors, indexed to annual membership renewal in the same household.

Axis max 80%
0 20 40 60 80% 31% 42% 49% 57% 68% Walk-in only Saved map Shared guide Calendar hold Collection note highest intent
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