Chapter II · Reader Cohorts

folio 07

Retention ledger · annotated habits

Loyalty is written in the margins.

Renewal rate by reader ritual

The quieter acts of keeping, quoting, and annotation outlast the opening click.

70% 56% 42% 28% 14% 0% 18% Opened 24% Saved 37% Third read 49% Quoted 61% Discussed 66% Annotated highest renewal mark
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