Texture always wins
The 98% water formula proved that how something feels matters more than how it looks.
Orange and green — no apologies
Two supposedly unpalatable colors, one toy aisle, and a generation that never forgot the combo.
The splat-burst owns the page
Organic chaos was a deliberate rejection of the grid-obsessed packaging that dominated the decade.
Never go flat when you can go glossy
A wet-plastic sheen on slime-green triggers the same brain response as candy in a wrapper.