03 · Retention Signals
Forma
Subscribers don't churn — they fade.
Engagement erodes silently. Revenue masks the decay.
0%
20%
40%
60%
80%
100%
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
87%
38%
49pt
gap
Active Users
Paying Subscribers
This is the
Futura Typeface (Renner, 1927)
design system, applied by
Curio Design
— a design-style library for AI agents. Full Futura Typeface (Renner, 1927) guide →
designbycurio.com/learn/futura-typeface-renner-1927