Chapter 03 — Retention & Loyalty
12
The prestige buyer never leaves.
89.2%
Year-Two Retention Rate
+12 pts since 2021
127K
Loyalty Members
€2.4B
Heritage Revenue
4.8M
Units Shipped
42
Global Markets
This is the
L'Oréal Paris Cosmetics
design system, applied by
Curio Design
— a design-style library for AI agents. Full L'Oréal Paris Cosmetics guide →
designbycurio.com/learn/french-loreal-paris-cosmetics-modern