Chapter III · Retention
07
Retention Analysis · 2022–2024
Patrons don’t cancel — they quiet.
24-month cohort data from Ironwell’s atelier of collectors
100%
75%
50%
25%
0%
Retention Rate
86%
38%
48pts
Jan ‘22
Apr ‘22
Jul ‘22
Jan ‘23
Jul ‘23
Jan ‘24
Months Since First Purchase
Loyal Scribes
All Patrons
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