Chapter III · Retention
07

Retention Analysis · 2022–2024

Patrons don’t cancel — they quiet.

24-month cohort data from Ironwell’s atelier of collectors

100% 75% 50% 25% 0% Retention Rate 86% 38% 48pts Jan ‘22 Apr ‘22 Jul ‘22 Jan ‘23 Jul ‘23 Jan ‘24 Months Since First Purchase Loyal Scribes All Patrons
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