03 / Motif Memory
Page 18 · Data cloth

Motifs outlast the markdown.

+29 pts Recall lift when a product is introduced through a named symbol instead of a seasonal price cut.

Thirty-day buyer recall by selling cue

Share who could repeat the purchase reason without prompting

75% 50% 25% 0% 31% Plain offer 38% Seasonal color 44% Maker note 67% Motif story 58% Archive card 49% Bundle ritual highest remembered cue
This is the Fon Appliqué Banner design system, applied by Curio Design — a design-style library for AI agents. Full Fon Appliqué Banner guide → designbycurio.com/learn/fon-appliqu-banner-abomey