III Retention Patterns
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Cohort analysis, 12-month window

Subscribers don't churn — they fade.

100% 80% 60% 40% 20% 0% RETENTION 66% 35% 31 pt gap Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Actual retention Projected model
This is the Pictorialist Fog Tonalism design system, applied by Curio Design — a design-style library for AI agents. Full Pictorialist Fog Tonalism guide → designbycurio.com/learn/fog-tonal-photography-1900