In the spring of 1961, George Maciunas handed out cards at the AG Gallery on Madison Avenue. Each bore a single sentence in monospaced type — no title, no illustration, no explanation. The audience read them, turned them over, and began to wonder whether the reading itself had been the event.
The Score as Instruction
What Maciunas understood — and what separated Fluxus from the Happenings already underway downtown — was that the written instruction could replace the performed event entirely. "Composition 1960 #10" reads simply: "Draw a straight line and follow it." The instruction is the artwork. There is nothing else.
"The score eliminates the performer. The reader becomes the artist. The page becomes the stage."
— George Maciunas, Fluxus Newsletter, 1964