Chapter 04 / Entry Systems / Page 07
Vectorwave data deck // load-state analysis
// Takeaway signal
Slow loads kill the intro.
Loading
62%
// Module_03: intro load time vs. completion
N=18.4M sessions
80%
60%
40%
20%
0%
84.1%
79.4%
66.8%
48.2%
31.5%
Exit cliff begins
-63pt
Completion drop after ten seconds
0s
2s
4s
6s
8s
10s
12s
Seconds spent on preloader before entry
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Flash Website Era (2003)
design system, applied by
Curio Design
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