Section 3 · Audience Retention
14
Daily readers retain at
6×
the monthly rate
Subscriber retention by reading frequency, 2023–2024
0%
25%
50%
75%
100%
94%
87%
71%
52%
38%
16%
Daily
4× / wk
2× / wk
Weekly
Monthly
Occasional
6× RETENTION GAP
This is the
Financial Times (Pink Paper)
design system, applied by
Curio Design
— a design-style library for AI agents. Full Financial Times (Pink Paper) guide →
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