Section 3 · Audience Retention 14

Daily readers retain at 6× the monthly rate

Subscriber retention by reading frequency, 2023–2024

0% 25% 50% 75% 100% 94% 87% 71% 52% 38% 16% Daily 4× / wk 2× / wk Weekly Monthly Occasional 6× RETENTION GAP
Source: The Capital Internal Analytics, Q4 2024 · 12-month rolling retention, n = 84,200 The Capital · 14