03 / Reader Continuity
Field study · Q4 2024
The reader fades before they leave.
Readers active after their first issue
Reader activity declines from 56.8 percent in the first month to 7.9 percent in month six.
ACTIVE READERS AFTER FIRST ISSUE
60%
45%
30%
15%
0%
56.8%
44.1%
31.7%
20.6%
12.4%
7.9%
MONTH 1
MONTH 2
MONTH 3
MONTH 4
MONTH 5
MONTH 6
A 48.9-point loss in the first six issues
This is the
Farnsworth House
design system, applied by
Curio Design
— a design-style library for AI agents. Full Farnsworth House guide →
designbycurio.com/learn/farnsworth-house-mies