04
Customer Acquisition
2024 Annual Report
Editorial readers outspend every other segment
Average first-touch order value by acquisition channel — global marketplace data
$380
SOCIAL
$520
PAID SEARCH
$860
ORGANIC
$1,120
EMAIL
$2,240
EDITORIAL
4× social
This is the
Farfetch
design system, applied by
Curio Design
— a design-style library for AI agents. Full Farfetch guide →
designbycurio.com/learn/farfetch-luxury-fashion