The Craft Economy · Section 03
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Handmade grows where mass‑market stalls
Year‑over‑year growth by category among active sellers, 2024
0%
10%
20%
30%
40%
50%
60%
56%
Candles &
Home Fragrance
41%
Ceramics &
Pottery
34%
Jewelry &
Accessories
28%
Textiles &
Fiber
22%
Woodwork &
Carving
Growth measured by gross merchandise sales, Jan–Dec 2024 vs. prior year