Section IV · Reader Retention 07
The Engagement Paradox

Subscribers Don’t Churn — They Fade

Engagement decline precedes cancellation by an average of 90 days, yet most publishers notice only at the exit.

Engagement Index 100 75 50 25 0 Score out of 100 94 89 78 61 42 28 14 Jan Feb Mar Apr May Jun Jul 2024 Cohort — Monthly Engagement Score The Fade Begins
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