Altair · Loyalty Analytics · Passenger Retention 07 / 24
Repeat Booking Rates by Cabin Class

Premium passengers return.
Economy passengers price-shop.

Percentage of passengers who book a return flight within 12 months, by cabin class

First Class Business Class Economy 20% 40% 60% 80% 100% 2019 2020 2021 2022 2023 2024 91% 82% 41% 50pt gap