03 / 07Retention study
Member attention / Q4

The cancellation signal

Cancellation starts in silence.

FIG. 03.2

Cancelled members by days inactive before exit

Share of cancellations / %
A bar chart showing the percentage of cancelled members by days inactive before exiting. The values climb from 12 percent at seven days to 57 percent at thirty-five days. 60 40 20 0 12% 19% 31% 44% 57% 7 days 14 days 21 days 28 days 35 days DORMANCY WINDOW BEFORE CANCELLATION
This is the Emil Ruder Typografie design system, applied by Curio Design — a design-style library for AI agents. Full Emil Ruder Typografie guide → designbycurio.com/learn/emil-ruder-typografie-1967