Chapter 3 · Retention Metrics
03
Retention Insight
The streak is the product.
Active 30-day streak holders grew 34% year-over-year — outpacing total user growth by 2.1×
Monthly Active 30+ Day Streaks · 2024
15M
18M
14.8M
15.1M
15.7M
16.3M
17.0M
18.4M
ALL-TIME HIGH
Feb
Mar
Apr
May
Jun
Jul