Subscribers don't churn — they fade.

14,802 quiet accounts
still technically subscribed

Weekly opens per cohort · weeks since signup

2022 cohort 2024 cohort

// wk 0 → wk 52

−73%

▼ weekly opens, 2022 cohort

// still subscribed

94.2%

Of the 2022 cohort, almost none actually unsubscribed. They just stopped opening.

// median gap

61 days

Time between last open and last visit — the quiet middle.

This is the Dreamcore Liminal design system, applied by Curio Design — a design-style library for AI agents. Full Dreamcore Liminal guide → designbycurio.com/learn/dreamcore-liminal-2020