PRISMPOP · Chapter 03 — Color as Strategy 07 / 12

Color pays. Neutral doesn't.

Saturated palettes outperform neutrals 3× at full price — PRISMPOP FW24, n = 1,240 SKUs

Full-price sell-through rate by palette
Saturated Neutral
0 25% 50% 75% 100% Parakeet 89% PP Pink 84% Electric Violet 76% Marigold 72% Cobalt 64% Charcoal 28% Beige 22%