/ 04 — attention patterns
muchly / field notes
slide 07 / 12
case file 04 community pulse · 2013 → now

people stay for the silly

the most shared moments leave room for a little nonsense

what brings them back?·return rate by moment
n = 2,480 replies
returning within 30 days · percent of replies 100% 75% 50% 25% 0% 38% 55% 72% 88% 61% small laugh easy ritual shared joy silly spark kind chaos a very unscientific, very useful pulse
This is the Doge Meme (2013) design system, applied by Curio — a design-style library for AI agents. Full Doge Meme (2013) guide → designbycurio.com/learn/doge-meme-2013