02 / Subscriber vitality
Insight 04
Churn begins before cancellation.
Weekly active reading rate · first six weeks after enrollment
50%
40%
30%
20%
10%
0%
41.8%
36.2%
29.7%
23.4%
17.1%
Less than one in five remain active
Week 1
Week 2
Week 3
Week 4
Week 6
This is the
Doctor's Clinical Lab Coat
design system, applied by
Curio Design
— a design-style library for AI agents. Full Doctor's Clinical Lab Coat guide →
designbycurio.com/learn/doctor-lab-coat-clinical