Chapter III · Engagement Patterns
03 / 07
Subscribers don't churn — they fade.
First-year engagement decay across 12,847 accounts · Aether Cohort Analysis, 2024
80%
70%
60%
50%
40%
30%
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Silent attrition begins
87%
31%
−56 pp over 12 months
Engagement Rate
Industry Benchmark
This is the
Diatom Arrangement
design system, applied by
Curio Design
— a design-style library for AI agents. Full Diatom Arrangement guide →
designbycurio.com/learn/diatom-microscopy-victorian