01 · Principles 03 / 12

Harmony Through Reduction

1

Only the essential survives

Every element earns its place through function, never decoration.

2

The grid is not a cage

Horizontal and vertical lines create freedom within structure.

3

Color speaks once

Red, blue, yellow — each used deliberately, never diluted.

4

Universality over personality

A language anyone can read, anywhere in the world.