Engagement · Q2 2024

Subscribers don't churn — they fade.

60% 40% 20% 0 OPEN RATE 52% 48% 45% 39% 36% 31% Jan Feb Mar Apr May Jun the fade
This is the Data Humanism (Lupi) design system, applied by Curio Design — a design-style library for AI agents. Full Data Humanism (Lupi) guide → designbycurio.com/learn/data-humanism-lupi-2017