●
Chapter IV — Visual Memory
17
Recall Favors the Surreal
Unaided brand recall by poster technique · International Poster Biennale, 1968 · n = 2,400
0
20
40
60
Minimalist
22%
Illustrated
28%
Photorealistic
34%
Typographic
41%
Photomontage
67%
This is the
Czech New Wave Poster
design system, applied by
Curio Design
— a design-style library for AI agents. Full Czech New Wave Poster guide →
designbycurio.com/learn/czech-new-wave-poster-1965