Chapter II
Destroy the Obvious
Reject the literal image
A hand cutting through the expected is worth a thousand stock compositions. The poster must argue, not illustrate.
Let red speak louder than words
One color, pushed to confrontation, holds the entire field. Constrain the palette until every hue earns its place.
Leave the empty space breathing
What you remove defines the composition more than what remains. Aggressive negative space is not emptiness — it is pressure.
Break the grid, then break it again
Off-register, torn-edge, overlapping — precision lives in the chaos of the offset press. Control emerges from deliberate disorder.