Principles of Poetism

The poster on the street outlives the canvas in storage. Constructivism demands public work — on walls, in magazines, in hands.

Photomontage, offset print, and collage replace the singular easel. Mechanical reproduction is not a loss — it is creation at scale.

Poetism treats delight as structure, not ornament. A magazine spread holds the same weight as a symphony when composed with intent.

Type, geometry, and image collapse into a single field. The page is not a container — the page is the work itself.