Four inks chosen for their meaning — turquoise for the sea, red for the cause, gold for the Havana light that endures.
Every silhouette reduced to two tones, readable from fifty meters across the Malecón wall at dusk.
Diagonal force and bilateral symmetry draw the gaze before a single word of the slogan is read.
Hand-cut lettering gives every slogan the weight of a raised voice, not the indifference of a printed page.