Sunfizz Heritage Study · Chapter 3
07
Taste outlasts everything
Unaided brand recall remains above 60% across every living generation
Brand Recall by Generation
n = 12,400 respondents
0%
25%
50%
75%
100%
94%
97%
89%
73%
61%
Silent Gen
Boomers
Gen X
Millennials
Gen Z
Highest unprompted recall
Unaided, single-source survey data
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Orange Crush Soda (1906)
design system, applied by
Curio Design
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