Gross sales
$82.4k
Overview
Side A, July
Search drops, buyers, sleeve notes
M
Active buyers
18.7k
Conversion
6.8%
Monthly run
$214k
Drop ledger
7 campaigns spinning
| Campaign | Segment | Leads | Revenue | Status | Owner | |
|---|---|---|---|---|---|---|
| Velvet Club reissuegatefold bundle, side one | Collectors | 4,280 | $24,900 | Live | June | ••• |
| Burnt-orange preorderwarm stock early access | Members | 3,112 | $18,460 | Pressing | Mara | ••• |
| Side B newsletterSunday note and bundle | Newsletter | 7,904 | $11,220 | Live | Otis | ••• |
| Late-night cart saveabandoned checkout reprise | Returning | 1,486 | $8,735 | Live | Cal | ••• |
| Sleeve notes upsellinsert card cross-sell | Shoppers | 2,003 | $6,410 | Pressing | Nell | ••• |
| Crate-digger winbackquiet buyers, ninety days | Dormant | 956 | $3,280 | Hold | Rae | ••• |
| Back-catalog flashforty-eight hour rerun | All fans | 5,628 | $9,875 | Live | Mara | ••• |