Market Rituals
Chapter 02 · Page 04 / 12

Occasion growth readout

Celebration is a weekday habit.

Monthly pour occasions show the strongest lift comes from the dinner table, not the once-a-year toast.

Monthly beverage occasions by household A six-bar chart comparing occasions. Weeknight meals lead with 8.6 pours per household per month, followed by movie nights at 5.5 and weekend cookouts at 4.8. Monthly pours by household occasion Average occasions per buying household, measured in repeat pour moments 9.0 4.5 0 8.6 Weeknight meals 5.5 Movie nights 4.8 Weekend cookout 4.2 After-school snack 3.9 Game day 2.6 Holiday toast Repeat beats rare