Fieldwork
On Relationships

Your Contacts Are Not a Pipeline

On building a practice of remembering people, not managing them.

Elena Marsh · March 14, 2024 · 8 min read

Last January I sat down with a stack of index cards and tried to write the name of every person who had shaped my work over the past decade. Not collaborators in the formal sense — just people whose ideas, offhand remarks, or quiet encouragement changed the direction of something I was building.

The exercise broke something open. I realized that for years I had been storing these relationships inside software designed to move people through stages. The language alone should have been a warning. Nobody wants to be a "lead."

The Notebook Method

So I started a different practice. Every Friday morning, I open a plain notebook and write down three people I spoke with that week: what surprised me, what they care about, and one detail worth carrying forward.