II / SIGNAL DECAY  —  RETENTION STUDY
FIG. 04

Silence predicts lapse before renewal.

LIKELIHOOD OF LAPSE
COHORT N = 18,472
30% 20% 10% 0% 27.1% WEEK 6 4.8% 8.7% 13.2% 18.9% 23.8% WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6
This is the Chladni Acoustic Figures design system, applied by Curio Design — a design-style library for AI agents. Full Chladni Acoustic Figures guide → designbycurio.com/learn/chladni-acoustic-figures-1787