Retention · Chapter 03
07 / 12
They don't leave. They fade.
Monthly active listener retention across six-month cohorts, all plans
100%
75%
50%
25%
0%
Retention
94%
81%
67%
52%
41%
33%
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
−61pp over six months
This is the
Chillwave Tumblr 2010
design system, applied by
Curio Design
— a design-style library for AI agents. Full Chillwave Tumblr 2010 guide →
designbycurio.com/learn/chillwave-tumblr