field note 07
care loop · spring 2025 momo club
the return signal

Small rituals make belonging stick.

A little note today makes tomorrow feel less far away.

member rhythm

Quiet notes bring people back

+30 ptsover five days
Returning within 7 days after a shared note
Five-day returning member rate Returning member rate rises from 42 percent on Monday to 72 percent on Friday, with a small dip on Wednesday.
This is the Chiikawa (2022) design system, applied by Curio — a design-style library for AI agents. Full Chiikawa (2022) guide → designbycurio.com/learn/chiikawa-2022