Field Notes / Reader Tides
04 / 12

Readers stay after the second visit.

The return
68%

of member reading time comes from readers on visit two or later.

Member reading time by visit depth Returning readers contribute 68 percent of reading time, first visits contribute 21 percent, and occasional visits contribute 11 percent. MEMBER TIME 68% returning readers Returning 68% · 4.8M MIN First visit 21% · 1.5M MIN Occasional 11% · 0.8M MIN
A quiet gain
+14 pts

more return-time than the prior winter issue cycle.

This is the Étretat Chalk Cliffs design system, applied by Curio Design — a design-style library for AI agents. Full Étretat Chalk Cliffs guide → designbycurio.com/learn/chalk-white-cliffs-etretat