Chapter III · Return & Reverie
Page 07 · Seasonal reading cohort

Takeaway from the highland dispatches

The horizon makes readers return.

30-day return rate after issue one

Closing image in the first letter, by motif

+36.6 pts vs plain close
Bar chart showing return rate by closing motif Horizon scene is the highest-performing closing image, with a 68.7 percent reader return rate. 70% 55% 40% 25% 10% 32.1% Plain close 38.6% Market note 44.9% Studio view 51.3% Forest path 68.7% Horizon scene Motif at the final fold of the welcome letter n = 18,240 readers