II. The Reader’s Habit
Retention ledger · 07
Month two decides the reader’s return.
Readers opening three or more issues over six months
A six-month bar chart falls from 68 percent in month one to 23 percent in month six, with a marked drop following month two.
READERS WHO OPENED THREE OR MORE ISSUES
70%
50%
30%
10%
68%
61%
52%
39%
29%
23%
the first quiet issue
First month
Second month
Third month
Fourth month
Fifth month
Sixth month
OPEN RATE COHORT · JANUARY–JUNE
−45 points
This is the
Caslon English Text Serif
design system, applied by
Curio Design
— a design-style library for AI agents. Full Caslon English Text Serif guide →
designbycurio.com/learn/caslon-english-declaration