Block 03
/
Audience Reach
CN
Audience Analysis
Saturday Mornings Ruled the Dial
+227% vs. Prime Time
Saturday AM viewership dwarfed every other time block in 1997
4.0M
3.0M
2.0M
1.0M
0
4.2M
SAT AM
2.8M
AFTER SCHOOL
2.1M
WEEKEND PM
1.6M
PRIME TIME
0.7M
LATE NIGHT