1
Saturated color cuts through static
Pure primaries deliver 94% brand recall within the first three seconds of screen time.
2
The checker is instant recognition
One pattern, infinite scales — from a 16px favicon to a highway billboard, the grid holds.
3
Heavy type speaks without whispering
Display sans at extreme weight carries authority at any size while keeping its warmth.
4
Constraints unlock the best ideas
Five colors and a checkerboard — that is the whole system, and it never runs dry.